Our Practice in Wisconsin Rapids

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Your Family’s Local, Independent Eye Care Team

ReVision Eye Care has a rich history of serving Wisconsin Rapids since 1948.

Our story began on the corner of West Grand Avenue and 4th Avenue North. Over the decades, we’ve evolved—moving to our current location at 3341 8th Street South, elevating our technologies, and welcoming Dr. Peter Falk and Dr. Niki Kneiert to the team.

ReVision Eye Care is committed to offering independent, patient-first experiences. We offer comprehensive eye care services, including eye exams, eye disease diagnosis and management, and personalized optical support

Request an appointment today and experience the ReVision Eye Care difference. 

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Around the Community

ReVision Eye Care takes pride in our strong connection with the Wisconsin Rapids community. We actively support youth sports, events, and humanitarian initiatives. 

Our commitment to giving back is evident in our support for local programs and the Boys & Girls Club. We also champion animal welfare through the South Wood County Humane Society.

Why Us?

Local, independent, and community-focused eye care where you are always our focus.

Our Mission

Provide quality routine and medical vision care in Wisconsin Rapids and the surrounding area.

Insurance & Payment Information


ReVision Eye Care believes in providing value to your family’s eye care experience. We have products and pricing that aims to accommodate all budgets and our office accepts most insurance providers.

Ways to Pay

We can also offer flexible payment programs for those who don’t have little to no vision insurance coverage.

We accept cash, check, and major debit and credit cards including MasterCard and Visa, as well as Care Credit.

Care Credit

Care Credit can help people pay for health care expenses, sometimes with an interest-free introductory period. We accept Care Credit for all of our services. 

To learn more or apply for the card, visit Care Credit here.

Our Team

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Peter Falk

Doctor of Optometry & Owner

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Anna Nicole (Niki) Kneiert

Doctor of Optometry

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Michael Downs

Doctor of Optometry – Retired April 2023

Our Location

Find us on 8th Street South, just south of Township Avenue. Parking is available in front of our practice.

Our Address

  • 3341 8th Street South
  • Wisconsin Rapids, WI 54494

Contact Information

Hours of Operation

  • Monday: 8:00 AM 5:00 PM
  • Tuesday: 10:00 AM 6:30 PM
  • Wednesday: 8:00 AM 5:00 PM
  • Thursday: 8:00 AM 5:00 PM
  • Friday: 8:00 AM 5:00 PM
  • Saturday: Closed
  • Sunday: Closed
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